time

Canberra ACT, Australia

19th of September, 7:30 PM

I got Australian brands to 8x+ Blended ROAS and 100M+ impressions. Happy to do the same for you.

100M+ Impressions
8x+ Blended ROAS
34%+ Email Open Rate
Book a Free 30-Min Consult

/ case study / arclight

Two events for Arclight. One needed rescuing, the other needed building from the ground up. Both ended up in the same place, sold out and in the green.

Three guests at the Botanica event holding tote bags
/ case study / botanica
event’s social media

Botanica

Botanica, a ticketed live event from Arclight, the kind that lives or dies on word of mouth and a funnel that actually works.

The Challenge

The campaign was already live and underperforming when I took it over. Spend was going out faster than tickets were coming in.

My Role

  • Took over the campaign midway, once the problem was clear
  • Rewrote the ad copy and content, refreshed the website
  • Monitored ads daily and adjusted where needed to keep performance climbing
  • Got it across the line, finishing in the green

1,500+ tickets sold

on a campaign that wasn't tracking there when I stepped in.

The Hidden Cellar

The Hidden Cellar, Arclight's next event, built as a sell-out from day one.

My Role

Full campaign, start to finish. Set up the awareness push, made every ad creative, edited the videos, then ran it through to the purchase campaign.

1,900+ tickets sold. SOLD OUT EVENT.

Tote bags printed with The Hidden Cellar logo
/ case study / the hidden cellar
event’s social media
Guests walking through the lit-up tunnel at an Arclight event

Combined Result

~$30K

Ad Spend Managed

8x+

Blended ROAS

400K+

Views Generated

3,600+

Tickets Sold Across Both Events, Two Sell-Outs

Book a Free 30-Min Consult

/ solutions

A full-funnel marketing setup
for businesses that don't have
(or need) a whole in-house team.

No pricing list here on purpose. Everything's scoped to your business on the call.

01

Meta Ads

Paid media aimed at people who
actually buy, not just people who click.

02

EDM Marketing & Email List Growth

An email list that gets opened,
and gets read.

03

Influencer Marketing & Social Media Growth

KOL and social work that builds
an audience, not just a moment.

04

Custom

If it's not on this list, tell me what it is.

Sensible pricing. No fluff. Just what your business actually needs.

Portrait of the founder, black and white
/ the founder's track record

Agency-level strategy, scaled for growing businesses.

Before Hammerhead, I spent a few years running big campaigns for bigger brands inside agencies.

At DXD (Agency)

Handled celebrity and KOL seeding for global brands like DC Shoes and Champion, which landed editorial coverage in places like GQ.

At Sunset Cinema

Ran email marketing end-to-end. Strategy, retention flows, audience engagement.

1.5 million

email sends

34.7%

Open rate

2.3%

CTR

At Arclight

Directed paid performance campaigns, averaging 8x+ Blended ROAS and 3,600+ ticket sales.

/ why all that

Why I Built Hammerhead

Big agencies charge enterprise money for enterprise results. I took the same playbook, celebrity-level positioning, high-converting email, 8x+ Blended ROAS media buying, and built it into something smaller businesses can actually afford and use.

Creative direction by Sofia Shafeeva (check her Behance here), a designer who's worked across global brands, private jet companies, and banks.

/ social proof

Marcus Mozley

Marcus Mozley

Operations & Delivery Manager at Arclight

“Made sharp calls on when to scale, retarget or cut underperforming creative.”

“He kept a close eye on performance, sharing proactive updates on ROAS, spend efficiency and targeting without needing to be chased... Even working remotely, he made sure his presence was felt, checking in daily and looking for ways to add value beyond his task list.”

Edwina Hanneysee

Edwina Hanneysee

Founder of DXD Agency

“I highly recommend Raj for any KOL/influencer programs or, PR/digital roles.”

“He has been a dedicated, loyal and trustworthy team member for many years now. Happy to provide further references on request.”

Brands I've worked on KOL and PR campaigns for, in past roles:

  • DC Shoes
  • Daniel Wellington
  • Umbro
  • Champion
  • Quiksilver
  • Lonsdale
  • Onitsuka Tiger

/ how it works

01

Book a free consult

No deck, no pressure. Just a chat about where things are stuck.

02

We build a plan

Scoped to your business and your budget. Nothing off the shelf.

03

We get to work

Weekly check-ins* and you've got direct access to me, not an account manager passing messages along.

*Cadence flexes depending on what your business needs.

Keen to have a chat?

Book a Free 30-Min Consult

Not ready for a call?

Grab a one-off marketing audit instead, with a written action plan you can run with.

Get a marketing audit